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Branding for Creatives

If you've ever attempted to brand/rebrand yourself, you know just how difficult it can be to provide an honest look at your situation and make the necessary adjustments. That's where we step in.  A great brand identity is one of the most important aspects of any company. Creating cohesion throughout all platforms and peripherals allows your audience to recognize your work the moment it jumps off the screen and into their lives. 

It's time to stand out from the crowd.

What's Included

Our comprehensive branding services include a complete breakdown of a thorough brand guide, color palette,  font choices, mission, tagline, core values, an ideal client avatar, and complete with primary, secondary and icon logo concepts. Everything that nurtures brand recognition and promotes engagement. 

The same in depth process we commit to our full custom web design clients, offered in a convenient a la carte option. Whether you're looking to rebrand or develop a brand from the ground up, this service will help align your brand with your target audience. If the difficulty of branding has been holding you back, let's chat about ways to refine your approach and make a great first impression. 

What is a brand?

By now, we're pretty sure you're familiar with a few brands yourself. Such as that little mermaid on your green cup of coffee. You know, the one that smiles back at you as you start your morning. Or perhaps you may recognize that Macintosh apple on the back of your phone which signifies your commitment to the cutting edge. You see in these examples, a logo is important, but there is something so much greater rising to the surface that entices audiences and keeps their attention. That something that ties an emotional connection to a product or service you are about to invest your hard earned resources into. THAT, is the brand. The all encompassing representation of a business through visuals and connotations that awaken a sense of curiosity in the masses.

What is a brand identity?

A brand identity makes a brand recognizable upon first glance - the cohesion between design layouts making the overall aesthetic of the brand identifiable - such as fonts, graphics, color palette and logos, etc . In other words, it's the very essence of your brand put together in a convenient suite. The importance of understanding this cohesion can make all the difference between standing out in the crowd and getting lost in the shuffle. This is our favorite part of brand development, let's discuss ways we can help you stand out! 

Brand Design vs. Web Design

We are thrilled to offer both of these services, it's important to know the distinction between the two. Let's unfold it as neatly as possible. Brand Design goes well when paired with web design. However, web design is not a requirement to benefit from our branding services. In short, Web Design is dedicated to creating a high functioning, beautiful online home Brand Design offers to help you create the perfect online presence by maintaining cohesion throughout your brand. 

What makes up a brand?

This is a big question, so we thought we would help you better understand it by offering a clearer picture as to what makes a brand. Many creatives already have this structure, yet don't even know it. How much do you recognize? 

This image lays out the formula for nearly every successful brand out there. These different components of a brand come together to create a comprehensive and well oiled machine. Many fresh faced entrepreneur's have already begun to lay out these different components, possibly without even recognizing it. With some focus and dedication to making these core elements paramount in your brand you can establish a product and/or services as the benchmark for quality throughout your industry. This graph can be refined and drilled down to many layers if necessary, but this general overview can help guide you to the next chapter in your self-made millionaire story. We believe in you! #lookoutfortune500

Black

Powerful
Classy
Luxurious
Dominating
Sophisticated
Mysterious

White

Simplicity
Honesty
Innocence
Peace
New Beginnings
Calm

Red

Power
Strength
Exciting
Love
Energetic
Bold

Orange

Youthful
Confident
Sociable
Friendly
Enthusiastic
Creativity

Yellow

Cheerful
Happiness
Warmth
Optimism
Clarity
Fun

Green

Growth
Positivity
Safety
Quality
Restore
Generous


Blue

Dependable
Confident
Integrity
Success
Powerful
Responsible

Purple

Creative
Elegant
Stylish
Royal
Imaginitive
Respectable

Pink

Romantic
Feminine
Sensitive
Modern
Calm
Respectful

Color Theory

Click on any color to learn more about it's meaning

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Why invest in branding?

INQUIRE NOW

Attract your ideal audience

Close sales more easily

Raise prices confidently

We live in the most connected era of mankind. Within a matter of seconds, potential clients are making the choice to either invest with you or to continue their search for the perfect fit. Remaining intentional with your branding will allow your audience to relate to your journey and keep you booking those dream clients. 

Increase your value

Boost credibility

Gain trust

READY TO TRANSFORM YOUR WEBSITE?

MARIPOSA DESIGN CO.

LET'S DO THIS!

BRAND GUIDE
WORKBOOK

Free Brand Guide Workbook

Have you been wanting to update your brand image but don't quite know how? Our 19 page Canva Brand Guide Workbook offers a step in the right direction!

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Have a question? Reach out to us and see how we can help. We can't wait to chat with you!