What is a brand?

By now, we're pretty sure you're familiar with a few brands yourself. Such as that little mermaid on your green cup of coffee. You know, the one that smiles back at you as you start your morning. Or perhaps you may recognize that Macintosh apple on the back of your phone which signifies your commitment to the cutting edge. You see in these examples, a logo is important, but there is something so much greater rising to the surface that entices audiences and keeps their attention. That something that ties an emotional connection to a product or service you are about to invest your hard earned resources into. THAT, is the brand. The all encompassing representation of a business through visuals and connotations that awaken a sense of curiosity in the masses.

What is a brand identity?

A brand identity makes a brand recognizable upon first glance - the cohesion between design layouts making the overall aesthetic of the brand identifiable - such as fonts, graphics, color palette and logos, etc . In other words, it's the very essence of your brand put together in a convenient suite. The importance of understanding this cohesion can make all the difference between standing out in the crowd and getting lost in the shuffle. This is our favorite part of brand development, let's discuss ways we can help you stand out! 

Brand Design vs. Web Design

We are thrilled to offer both of these services, it's important to know the distinction between the two. Let's unfold it as neatly as possible. Brand Design goes well when paired with web design. However, web design is not a requirement to benefit from our branding services. In short, Web Design is dedicated to creating a high functioning, beautiful online home Brand Design offers to help you create the perfect online presence by maintaining cohesion throughout your brand.